Fat Face watches has a clear
mission - "to be the leading
sports watch brand in the
world". To accomplish this
mission, the organization at
Fat Face is segmented to
meet the needs of distinct
groups of sport-oriented
consumers.
The product and marketing
initiatives primarily focus on
key global sports categories
and on the sports lifestyle
market. The Fat Face brand
attitude "Impossible is
nothing" drives all the brand
communication
initiatives.
This is an example of the Fat
Face packaging along with the 24 month guarantee.
The International Fat Face guarantee booklet enclosed with your
watch covers your Fat Face watch against material and manufacturer
defects for 24 months from the date of purchase.
