You typically see fashion designers from Europe use the Japanese to make their watches (especially the movements). Evisu has turned the tables on this, and is a Japanese designer that is using the Swiss to make their new lines of watches, which look pretty cool from a fashion perspective.

Evisu is mainly a clothes and shoes designer who started in the denim industry in 1991, based in Osaka, Japan. The name Evisu is based on "Evis" which is a name for the Buddhist god of prosperity; a very Asian style manner of naming a company. Good that they were optimistic from the start. Today Evisu items are clearly identified by their "Daicock" logo which is actually supposed to represent a drawing of a seagull in flight.

It is popular for fashion designers these days to release watch lines to compliment their other offerings. Designers are beginning to focus more on a "complete" look, and are realizing that a watch certainly fits in. Evisu plays it safe and focuses on their own interpretation of classic and neo-classic designs (modern looking watches that are enjoying a large variety of recognizable derivatives but are not necessarily attributed with any particular originating designer).