You typically see fashion
designers from Europe use
the Japanese to make their
watches (especially the
movements). Evisu has
turned the tables on this, and
is a Japanese designer that is
using the Swiss to make their
new lines of watches, which
look pretty cool from a
fashion perspective.
Evisu is mainly a clothes and
shoes designer who started in
the denim industry in 1991,
based in Osaka, Japan. The
name Evisu is based on "Evis"
which is a name for the
Buddhist god of prosperity; a
very Asian style manner of
naming a company. Good that
they were optimistic from the
start. Today Evisu items are
clearly identified by
their "Daicock" logo which is
actually supposed to
represent a drawing of a
seagull in flight.
It is popular for fashion
designers these days to
release watch lines to
compliment their other
offerings. Designers are
beginning to focus more on
a "complete" look, and are
realizing that a watch
certainly fits in. Evisu plays it
safe and focuses on their own
interpretation of classic and
neo-classic designs (modern
looking watches that are
enjoying a large variety of
recognizable derivatives but
are not necessarily attributed
with any particular originating
designer).
This is an example of the Evisu
watch packaging along with the 24 month guarantee.
The International Evisu watch guarantee booklet enclosed with your watch
covers your Evisu wristwatch against material and manufacturer defects
for 24 months from the date of purchase.